Sada
From speech to clear decisions
Speech Intelligence
Your Arabic voice channel,
finally searchable
We understand Arabic as people speak it.
Powered by Misraj products
What it does
From speech to understanding. From text to voice.
From understanding speech, sounds and dialects to generating natural, accurate voice.
Meeting audio into decisions, actions and risks
Sada runs multi-agent analysis over the transcript, so a meeting ends with a structured record rather than a wall of text.
Arabic transcription that handles dialect
Speech recognition trained for Arabic rather than adapted to it, so the transcript is usable input for search and for analysis.
Voice generation with a real regional accent
Sawt Najd is a Najdi TTS model trained on Najdi broadcast speech, a real Saudi voice, not an MSA approximation.
Diacritization before synthesis
Sadeed restores Tashkeel so a TTS system reads unambiguous text instead of guessing the word.
Operational outcomes
Operational outcomes
What changes once what was said can be found.
The voice channel becomes searchable
Calls and meetings join the rest of the organisation's searchable record instead of piling up as unprocessed audio.
Meetings end with a record, not a recording
Decisions, actions and risks are written down as structure, which is the part anyone actually needs afterwards.
Sensitive audio never leaves the building
The recordings an organisation is least able to send to a cloud service are the ones this handles on-premises.
Products
Delivered through Sada and Sawt Najd
Two directions, one stack: Sada turns speech into text — dialect-aware Arabic transcription that ends a meeting with a structured record of decisions, actions and risks, on your premises. Sawt Najd turns text into speech — a Saudi voice trained on broadcast Najdi, natural and precise rather than a Fusha imitation.
How it deploys
On-premises for the audio that cannot leave, the cloud API for the rest, or dedicated in-Kingdom hosting in between.
- On-premises
- Cloud API
- Dedicated in-Kingdom
On-premises
Sada runs meeting intelligence entirely inside your environment.
Cloud API
Speech models through Kawn Console for teams building voice features into their own applications.
Dedicated in-Kingdom
Hosted inside Saudi Arabia where residency is required but running the hardware is not practical.
Proof from across the sectors
Proof from across the sectors
“Manual review effort was reduced as extraction moved from manual re-keying to automated structured output.”
A national statistics authority · Customer case study
Read the case studyWhy the channel, not the technology
Sada turns meeting audio into decisions, actions and risks on-premises, understanding both directions of the voice channel - transcription and generation - in one place. Our speech research also produced Nabr, a Quranic recitation model analysing 8 acoustic properties per sound at 0.59% character error rate - the level our acoustic modelling operates at.
- 0.59%
- Character error rate, Nabr, phoneme level
- 8
- Acoustic properties analysed per sound
- 22.4%
- Sawt Najd, beats human WER
Both directions in one place
Understanding and generating audio are one procurement for a contact centre, one solution, not two listings.
Speech models built at the phoneme level
Our acoustic modelling is trained on Arabic sound, not fine-tuned from an English model, what makes dialect tractable.
The most sensitive audio an organisation produces
Board minutes and HR investigations are exactly what a cloud-only tool cannot take, why Sada deploys on-premises.
Get started
Deploy Speech Intelligence
Tell us the problem. We will tell you honestly whether this is the right answer, and what it takes to deploy.